Blog Rush Closes

November 7th, 2008

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Well can’t really say I didn’t see this coming… Blog Rush has officially closed its doors.

Here is an email I recieved about their closure.

After careful consideration, we have decided to shutdown the BlogRush service.  If you have the
widget code on your blog you will need to remove it. When BlogRush launched in late-2007 it spread
like wildfire all over the Web.  Thousands of bloggers were talking about it and the service
exploded to become one of the fastest growing free services in the history of the Web.
During the first year of the service it successfully served 3.4 Billion blog post headlines and
the BlogRush widget could be found on blogs all over the world; even up until the moment we
closed down the service.
BlogRush didn't grow without its fair share of problems -- from security issues to abusive users
trying to 'game' the system to much lower click-rates than expected.  We also had some problems
with trying to fairly control the quality of the network, and in the
process made many mistakes in deciding what blogs should stay or go.  All of these
issues, ultimately, limited the service's full potential.
Our team worked very hard to try and build a service that would truly help bloggers of all
sizes get free traffic to their blogs.  This was our primary focus.  Not once did we ever try
to monetize the service with ads or anything else.  BlogRush never made a single
penny in revenue.  We wanted to be able to help our users FIRST and then worry about monetizing
the service later.  Unfortunately, the service didn't work out like we had hoped.
(It happens.) I want to say "Thank You" to all of the great bloggers that at least gave
BlogRush a test to see if it would work for them.  We sincerely appreciate you giving the
service a try.
We have received several offers & inquiries about acquiring BlogRush, but we are choosing not
to go that route.  While many might think this is crazy, we truly feel it's the 'right' thing
to do for our users.  Believe it or not, it's not always about the money.  In fact, BlogRush
will have lost a small fortune when it's all said and done, and it was by choice.  There were
many things we could have done to monetize the service but we wanted to make sure it was going
to benefit our users first.
Last but not least I want to say that I hope the failure of this service doesn't in any way
discourage other entrepreneurs from coming up with crazy ideas at 4AM (like I did with this one)
and from "going for it" to just try and see if something will work.  Without trying there can be
no success.  And as we all know, ideas are worthless without action.  The Web wouldn't be what
it is today without entrepreneurs trying all sorts of crazy ideas.
On behalf of the entire BlogRush team, we wish the best of luck to everyone with their
own blogs, ideas, and crazy ventures.

Sincerely,
John Reese
http://twitter.com/johnreese